Creating Your Search Engine Traffic Pulling Website
We are done with the basics. By now, you know how to find the most profitable keyword possible and how you can beat your competitors for the top positions in search engine results.
It's time to start building your website that can pull convertable search engine traffic.
If you don't know jack about programming and web editing languages, don't fret. There are many tools available that can make the job easier for you. All you have to do is to know what works and what doesn’t, as well as what to do and what to avoid.
Elements Of Web Design: The Simpler, The Better
The first thing you have to bear in mind is that you don't need a fancy design. You don't need high resolution images. You don't need animation. You don't need background music. You don't need videos.
These are nice, but they will make your website load longer, and such will try the patience of visitors who have slower connections. They'd leave as quickly as they arrived, otherwise. You want to cater to as wide an audience as possible, and this entails taking into consideration the internet speed they're using.
Additionally, complicated designs can potentially steal the focus away from what your website is aiming to pursue. If you're selling something, for example, intricate elements can possibly take your visitors away from a buying mood.
Keep things simple. Go for elegance that will convey what your website is all about. Each element should be kept at a bare minimum without compromising the beauty of your web pages. Your website can be beautiful without overstating its elements.
The Tools You Need
If you know basic – and even advanced – web programming language, this should be easy. HTML and CSS are great languages to master. They will help you out in coming up with a great website.
But if you don't know anything about these programming languages, you can always use existing programs that can help you create websites ever so easily.
For content websites, the most popular of such programs is Xsite Pro. Xsite Pro has been designed with the niche webmaster in mind, one who plans to operate several websites enrolled with Google AdSense. Xsite Pro also has templates for single paged sales letters.
If you want a free program which can prove to be very useful, you can always download the tool from www.nvu.com. This is the most popular free web editing software. It's quite powerful and you can do a lot with it.
Advanced users can go with the mainstream products such as Microsoft Frontpage and Macromedia Dreamweaver. They may be a little more complicated, but there is no limit as to what you can accomplish with them.
Need templates? You can download some royalty free and restrictions free templates from www.oswd.org. Some of the templates there are very beautiful. You just have to pick the most appropriate one for your topic.
You should have an index page. This is your mother page which will connect each and every web page under your website. Ordinarily, webmasters include an introduction to the website on the index page.
Each and every page should have a header. Headers usually have the size 150 pixels by 700 pixels. You can use royalty free and restrictions free images from www.sxc.hu and edit the same using software programs like Paint Shop Pro or Adobe Photoshop. You can even avail of the PLR headers offered by many online businessmen today.
Each page should have an article concentrating on one relevant keyword under your topic. This way, the search engine spiders will be able to treat each web page you have as a separate entity when sets out to find relevant matches for search engine queries.
We will be talking about content and proper search engine optimization for the same in the next lesson.