Increase Search Engine Traffic by Publishing Ezines

An eZine isn't only good to capture leads as well as repeat visitors. It isn't only good for establishing great relationships with your prospects. If that were the case, then eZines can easily be replaced by other marketing tactics.

But eZines are on a class of their own. They are one of the most potent marketing strategies in existence. Part of this lies in their amazing ability to keep in touch with potential customers/visitors, of course. But a great part of it lies in their sheer flexibility. Indeed, eZines are capable of satisfying many marketing purposes that can bring in some direct and indirect income for your enterprise.

There are so many things you can accomplish with your eZine, basically because your eZine is capable of so many things. It's not just a means of conveying information. It can be bigger than that. And its benefits will surely stack up as time goes by and your digital publication will grow in reputation.

Why YOU should publish your own eZine

1. An eZine can immediately brand you as an expert in your field. An eZine conveys information, information that will be attributed to come from you, the publisher. This is an excellent way of building your reputation. People will easily think that if you have the balls to publish an eZine, you have the knowledge and the skills to back it up.


2. An eZine can help provide a boost for your sales. This is a given. Statistics show that at an average, people buy after the 12th contact. How do you contact them? This is a purpose served by the mailing list, as powered by your eZine.


3. An eZine can become your leverage. Want to enter a joint venture with established players in the field? The first thing they will study is the size of your mailing list. If you have a quality and well-marketed eZine, your mailing list is sure to grow and you can use this as a bargaining point. Joint ventures are a “what's in it for me” proposition. You have to show your prospective partners that you're a worthy addition to their team by presenting a mailing list with a lot of subscribers and an amazing response rate.


4. An eZine can become a revenue-generating system by itself. Once your mailing list grows, you can sell ad space on your eZine. A lot of online businessmen are constantly on the lookout for eZines with huge readerships where they can promote their own products and services.


5. An eZine can even require payment for subscription. Once your eZine gains a lot of prominence and credibility in the industry, you can start charging subscription rates. A lot of the big name internet marketing superstars today have paid subscriptions, and such is doing wonders for their profit rate.


6. An eZine can advertise your other ventures. Even if your activities are beyond internet marketing, you can always mention the same in the issues you distribute. Ezines can grow so big that the advertising mileage they can provide has tremendous potentials. It's always a great way of reaching more people, and it's fast considering the speed of digital delivery. Furthermore, you won't have to spend that much on advertising cost, since it's YOUR eZine.

There are other benefits in publishing your own eZine, but the reasons above are at the top of the list. The bottom line is this: there is no reason – no reason at all – why you should refrain from publishing your own eZine. If there's one tactic that will change the course of your online business, it's this.

Resolving Issues On Search Engine Traffic

Alright, so you know everything you need to know to start generating 1,000 visitors for your website on a daily basis. But our goal is to attain such a number in two weeks' time. You just have to intensify your effort when it comes to the implementation of the strategies we have discussed.

Here are some final considerations you should always remember as you set out to accomplish this goal.

Content Is The Fuel For Search Engine Traffic

The importance of high quality, unique content can never be undermined. Content is that once component of your website that will not only define your online business, but will also establish your reputation before your audience. But for our purposes, content is the heart of our campaign to generate 1,000 visitors per day in a span of two short weeks.

The first thing you should remember is to always supply your website with fresh content. Search engines love regularly updated pages, and if you can provide new content on a regular basis, your chances of bagging that prominent position in the search engine results will get better.

And since we want to generate a lot of traffic within 2 weeks, try to upload new content every other day during the course of this particular campaign.

Once you're averaging 1,000 visitors per day, you can slow down by uploading new content at least twice a week.

On Article Submissions

For the first two weeks after your website goes live, make it a point to submit articles to the article directories every other day. This way, you will be able to secure a lot of chances for your links to be displayed all over the World Wide Web.

Make sure that the articles you will submit to the article directories are unique. They should not be the same articles that can be found on your website. Not only will you confront the perils of presenting duplicate content, but you might also turn off your visitors who are expecting something fresh and new.

On Buying Links

Some people may opt for the easier way to acquire one way links, especially if they have the resources to spend. I am referring to buying links. There are quite a number of online businessmen who have made a living by creating websites, increasing their page ranks, and offering valuable real estate for other webmasters who wish to advertise their links.

There is nothing wrong about this approach.

However, to make the most out of it, you'd want to consider the following guidelines:

• Buy space from websites with a page rank of 4 or higher. Higher ranked websites will give you the best chance to give a boost to your own website's page rank. They may cost more, but you'll be spending anyway so might as well spend for the best possible option.


• Determine where, exactly, in the said website's space your links will appear. These websites have a high page rank because they are generating a lot of visitors. You'd want to capitalize on the same as it can be a good source for direct search engine traffic.


• Choose websites which are related to the subject of your own website.


• As much as possible, request for in-content links, that is, links that will be displayed within the website's contents.


• As much as possible, request that your URL be hyperlinked to an anchor term, that anchor term being your keyword or key phrase. This kind of link receives the highest priority from the search engines.

1,000 visitors per day in a span of two weeks from the publication of your website can be done. You already know the strategies and the tools you will need.

It's just a matter of putting them into action.

Creating Your Search Engine Traffic Pulling Website

We are done with the basics. By now, you know how to find the most profitable keyword possible and how you can beat your competitors for the top positions in search engine results.

It's time to start building your website that can pull convertable search engine traffic.

If you don't know jack about programming and web editing languages, don't fret. There are many tools available that can make the job easier for you. All you have to do is to know what works and what doesn’t, as well as what to do and what to avoid.

Elements Of Web Design: The Simpler, The Better

The first thing you have to bear in mind is that you don't need a fancy design. You don't need high resolution images. You don't need animation. You don't need background music. You don't need videos.

These are nice, but they will make your website load longer, and such will try the patience of visitors who have slower connections. They'd leave as quickly as they arrived, otherwise. You want to cater to as wide an audience as possible, and this entails taking into consideration the internet speed they're using.

Additionally, complicated designs can potentially steal the focus away from what your website is aiming to pursue. If you're selling something, for example, intricate elements can possibly take your visitors away from a buying mood.

Keep things simple. Go for elegance that will convey what your website is all about. Each element should be kept at a bare minimum without compromising the beauty of your web pages. Your website can be beautiful without overstating its elements.

The Tools You Need

If you know basic – and even advanced – web programming language, this should be easy. HTML and CSS are great languages to master. They will help you out in coming up with a great website.

But if you don't know anything about these programming languages, you can always use existing programs that can help you create websites ever so easily.

For content websites, the most popular of such programs is Xsite Pro. Xsite Pro has been designed with the niche webmaster in mind, one who plans to operate several websites enrolled with Google AdSense. Xsite Pro also has templates for single paged sales letters.

If you want a free program which can prove to be very useful, you can always download the tool from www.nvu.com. This is the most popular free web editing software. It's quite powerful and you can do a lot with it.

Advanced users can go with the mainstream products such as Microsoft Frontpage and Macromedia Dreamweaver. They may be a little more complicated, but there is no limit as to what you can accomplish with them.

Need templates? You can download some royalty free and restrictions free templates from www.oswd.org. Some of the templates there are very beautiful. You just have to pick the most appropriate one for your topic.

Page Navigation

You should have an index page. This is your mother page which will connect each and every web page under your website. Ordinarily, webmasters include an introduction to the website on the index page.

Each and every page should have a header. Headers usually have the size 150 pixels by 700 pixels. You can use royalty free and restrictions free images from www.sxc.hu and edit the same using software programs like Paint Shop Pro or Adobe Photoshop. You can even avail of the PLR headers offered by many online businessmen today.

Each page should have an article concentrating on one relevant keyword under your topic. This way, the search engine spiders will be able to treat each web page you have as a separate entity when sets out to find relevant matches for search engine queries.

We will be talking about content and proper search engine optimization for the same in the next lesson.

Search Engine Traffic Generating Tactics

Once your website is live, you should shift your attention to off page SEO for generating search engine traffic.

Off page SEO can be summarized in one sentence: being able to get the most number of web pages linking to your website. This shall determine your link popularity. The higher your link popularity, the higher your page rank will be; and the higher your page rank is, the higher your position in the search engine results will be, growing your website's search engine traffic.

We have previously mentioned the importance of studying your competition, as well as the method used to determine the websites that are actually linking to them. The rationale behind this tactic is this: if those websites can link to the URL of your competition, there is no reason why they won’t link to yours.

The most obvious tactic to use is to request for a link. But this is easier said than done. Normally, webmasters will only link to your website if you’d link back to theirs. This is called reciprocal linking, and in the hierarchy of links, reciprocal links rank at the bottom.

As much as possible, you’d want to have one way links to your web pages.

This can be accomplished quite easily. Here are some tactics you will want to utilize:

• Article marketing - Article marketing refers to the writing of articles and the submission of the same to the many article directories in the World Wide Web. There are literally thousands of article directories out there, but the most popular ones are www.ezinearticles.com , www.goarticles.com and www.isnare.com . With every article submission, you are allowed to include your resource box. Your resource box can contain a link to your website. Your articles can be republished elsewhere provided that your resource box can be kept intact. This is by far the best way to increase your link popularity. Webmasters are always on the lookout for fresh content, and the article directories are the first places they check out for the same. You have to do this regularly, however. You have to submit an article at least twice a week, more on the first two weeks once your website is published. Having link backs from ezines will increase your traffic.
  


• Blog and ping - There are many blog services that are offered for free. Blogspot is perhaps the most popular of them. All you have to do is to create a blog relevant to the subject of your website. Thereafter, you can include your link in each entry you will post. You can also get the RSS feed of your blog and enroll it with your Yahoo and MSN account. Simply type in the RSS feed address to your account at www.my.yahoo.com and www.my.msn.com . Then, with every entry you publish, ping the same over at www.pingomatic.com . This way, you’d be able to alert the search engine spiders of both MSN and Yahoo. Your feeds will get RSS search engine traffic.
  


• Press releases - Press releases are perhaps the most underrated tools to acquire one way links. All you have to do is to write an objective, newsworthy press release announcing your website, and thereafter, submit the same to press release wires throughout the internet, such as www.prweb.com . A lot of online publications are on the lookout for items to publish, and they check press release wires for relevant pieces they can use. Press releases are also excellent ways to gain direct visitors.


• Leaving your links at websites with high page ranks. There are some websites that allow users to post certain entries. These websites have high page ranks. The idea is this: if your link appears in a website with a page rank of 4 or higher, then you’d be able to facilitate a substantial boost for your own page rank. Such a website is www.craigslist.com . You may also want to leave comments containing your URL in relevant blogs with high page ranks.


• Forum marketing - There is bound to be a forum that is relevant to the subject of your website. And most forums allow its users signature boxes where they can include their website links. These signature boxes will appear in every post you will make, and as such, are excellent tools to increase your link popularity.

You can constantly check any developments on your link popularity by using the free tool at www.linkpopularity.com.

The important thing to remember is that the strategies we have discussed here should be accomplished with discipline and diligence. They are not onetime techniques you should employ. Rather, they should be pursued vigorously. Using these strategies will help you increase search engine traffic.

Google's Adsense Death

Have you read this controversial free report from Scott Boulch? Find out here The Death of Adsense.

Should we bloggers and publishers start thinking about alternative source of income which is

• permanent
• does not depend of others i.e. network marketing
• income that grows as more time you spend after it

In my personal opinion 'YES' we need to think about google adsense alternatives.

Affiliate Programs - Website Launched

Recently we have launched new website to give in-depth information ralated to affiliate programs & affiliate marketing. Learn how to generate residual income by promoting other people's products/services. Discover those incredible affiliate programs paying you just for signing up to their programs.

You can stay upto date to our website by subscribing to our RSS feeds at:

• Recently Added Articles
• Highest Rated Articles
• Best Converting Affiliate Programs

Reciprocal Links Exchange Automated

Quality reciprocal links exchange with same themed websites can give a big boost to your website's ranking on major search engines. Reciprocal links exchange has its advantages and pitfalls. To avoid disadvantages when exchanging reciprocal links with your website link partners it is important to know where you should take particular care.

Google's recent change in its algorithm has been found that while giving your website a page rank it gives more weight to quality and relevant inbound links to your website. So do not think of automatic reciprocal links exchange as of simple link swap, because low-value link swap will not help you with ranking and real targeted traffic from search engine.

Having changed your philosophy of manual or automatic reciprocal link exchange, pay attention to traditional traps and mistakes during link exchange. Reciprocal links exchange has a major role to play in increasing your link popularity, securing a high page rank and bringing in natual targeted traffic. Though Search Engines consider one way links superior to reciprocal links.

Reciprocal links exchange for new webmasters

The biggest problem faced by new webmasters is that their request for reciprocal links exchange is often turned down by webmasters with high page rank websites because the new site often is PR0. So it always advised to new webmasters to apply systematic approach to reciprocal links request to high page rank websites, like to make sure website is not under construction when requesting link exchange, make sure to submit your website to major search engines and directories like DMOZ.

Very important to get one way link is to submit articles to article directories like ezinearticles.com, articlebase.com etc. When you have submitted articles to these article directories you can place a link to resource box pointing to your website. This is a very good way of getting quality one way links.

How do I automate reciprocal links exchange?

The above process involves tedious manual intervention, which can take months to get high quality reciprocal links exchange with your website. Ideally you need something completely automation for your reciprocal links exchange. I use several automated tools for building reciprocal links to my websites, and believe me this is amazingly fast and I get link partners very fast than in the normal process.

Using automatic reciprocal links exchange software is a new way of link building which can get your website indexed by search engines faster, higher page rank at Google, Yahoo and MSN and targeted website traffic.

Nickolay Bokhonok and his team has came up with a breaking through invention, a little known strategy that allowed to find super motivated link partners in every niche. With properly testing Nickolay's brand new software package Auto Link Exchanger I have found some fantastic results. One of my brand new website using Auto Link Exchanger was indexed by major search engines within couple of days and this was just based on natural ranking (no pay-per-clicks advertising or site submissions).

As I have just mentioned Google likes quality inbound links when allocating your website page rank. Auto Link Exchanger is specifically build to find relevant link partners based on your website theme.

Another reciprocal links exchange software I have used is Auto Links Pro. This amazing software has the power to handle virtually unlimited links and link partners filling your link directory up with quality links. Best thing about this automatic reciprocal links exchange software is they have their own website spider, which means you don't have to worry about losing a link or annoying a link partner because your link has moved to another page, as these software sends them an email asking them to login and add where your link is located.

Currently, I'm also testing Link Machine, another reciprocal links exchange software. You can download Link Machine's Basic Version which is completly free and does most of automated links exchange task. Link Machine finds hundreds of popular, relevant sites to potentially exchange links with, inviting the webmasters of these sites to exchange links, using Link Machine's fast e-mail templates. It also generates custom link pages that perfectly match the look of your site and keep track of each reciprocal link to your site.

These automated reciprocal links exchange software can easily create a professional, searchable and highly functional directory for automatic link exchange on any of your sites very fast. In your link exchange directory you can make unlimited number of categories and subcategories. All directory pages created by these software are static and SEO optimized. They can find unlimited number of sites that are waiting for link exchanging with you.

Reciprocal links exchange software are build using powerful PHP server-side scripting language and uses MySQL database. So before you consider using them make sure your web hosting provider meets following requirements.

Script Type:
PHP Server Side Scripting
Operating System:
UNIX, Linux, FreeBSD or likewise
Web Server:
Apache
PHP Version:
PHP 4 or more
PHP Configuration:
Safe_Mode = OFF
Allow_Url_Fopen = ON
cURL PHP library is required
Database:
MySQL 3 and 4

There are several other unique features for these automated reciprocal links exchange software which you can find by visiting relevant links below:

• Auto Link Exchanger
  
• Auto Links Pro
  
• Link Machine

Guaranteed SEO in 24 hours - SEO Article

You may or may not have heard people "gauranteed seo" they can get listed in Google in only 1-2 days. It seems that nearly 100% of the people you run across in forums and seo articles act like in order to get indexed by Google within 24 hours is some miracle feat that can only be accomplished by doing some top seo secret, marketing tactic or advanced seo optimization strategy.

Well, the truth of the matter is...

In this SEO Article we'll see getting listed in Google in 24 hours guaranteed is quite easy which involves bit of SEO work.

First let's talk about what NOT to do optimizing your website. This drives me absolutely crazy when I see people doing this, and is actually what I did at one time as well. After you read this lesson, DO NOT waste your time doing this. I repeat... DO NOT waste your time doing what I'm about to tell you.

The following URL might look familiar to you: http://www.google.com/addurl.html

This is Google's actual website submission form. They state that you can use this form to submit your website to their index of websites and it can take up to 6 weeks for your website to be placed into their index.

I don't know about you, but 6 weeks is a heck of a long time to just wait to be placed in their index rotation, let alone get a top ranking!

Never Use The Google Submission Form for SEO Optimization!

You should never use this form, or any other of the top search engine's submission forms. These search engines include Yahoo, MSN, Altavista, Alltheweb.

So, how do you get your website indexed within 24 hours guaranteed? What SEO Optimization techniques should be used?

There are many methods, but for someone that has a new website and doesn't have tens of older websites already indexed by Google, there are 2 main ways I would suggest to get indexed into Google quickly. Note, when I say "Google", I'm basically referring to Google, Yahoo, and MSN.

Method #1 for Guaranteed SEO

First thing's first, before I can teach you how to get indexed quickly, you need to know how search engines find websites. It's very simple.

The way that search engines find new websites is they will visit 1 website that is already in their index, then from that site, they'll follow all of the links on that site, to visit the next site. Then they'll visit that website and visit all of the links on that page and so on... This is called "crawling". Search engines will "Crawl" your website to find new information and place it into their index of search results.

In the example below, if Google were to visit this webpage, it would then "crawl" all links on this site, to find other websites like:

• http://www.weightlossarticles.com
• http://www.dietlinks.com
• http://www.weight-by-date.com

Ok, so let's think about this for a minute... Let's say that you have a new website (http://seodiscussion.blogspot.com) and you just created it. It's not indexed by any of the search engines. Meaning, the search engines don't know this website exists yet.

So, how would the search engines find out about this site? Easy... They need to find your site by following links on websites that are already in their index. Make sense? A very good SEO Tool I use for checking if the website is indexed by the search engine is SEO Elite. This is a powerful SEO software available out there.

We will show you more about how SEO Elite can be used effectively in our next SEO Articles.

Alright... now, once we know this, all we need to do is find websites that are already indexed by the search engines and get them to link to us. That's all fine and dandy, but it can be a little tricky getting others to link to your site, if they have no incentive to do so...

No problem, that's why we'll use this method I'm about to teach you, to get TONS of websites to link to your site quickly.

All you'll need to do is write 1 article based on the topic of your website. Because our website is about SEO discussions, we'll write a SEO Article called, "Guaranteed SEO in 24 hours". At the bottom of our article, we'll include a signature linking to our website (SEO Articles).

Once we've done this, we'll visit many of the popular article directories on the web, and we'll simply submit our article to those directories. Once they've added our article and link to their site, the search engines will visit their website, and then follow all the links on their site. 1 of those links will be a link to our site, and BAM! We're indexed by the search engines.

The more article directories that we submit to, the more links we'll get back to our website, and the more times that search engines will visit our site. The more links you get, the quicker you'll get indexed.

Sounds simple, right? Well, it is! That's really all there is to getting indexed by Google within 24 hours guaranteed. Ok, now let's move on to another method of getting indexed by Google quickly.

Method #2

Let's go back to our weight loss website from the previous lesson for now. First...

• Go to Google and enter the broadest keyword you can think of that's related to your website. In our example, it will be guaranteed seo. Once you've done this, you'll see a list of Google results.
• Browse through each website and pay particluar attention to the Google Page Rank of the website.
• So, as you're looking at these top ranked websites for the search term guaranteed seo, you should try to find websites with a Page Rank of 6 or higher.
• Once you've found several websites like this, you should search their website for their contact information.
• Once you find their contact information you should send them an email asking if they will link to your website in return for you linking back to their website. If you do this correctly and professionally, they will respond and will place a link on their website to yours.

We see in our next SEO Article how SEO Elite can be used to find higher page rank websites with their contact details for your search term guaranteed seo and send them pre-defined email to request link exchange.

If you can manage to get 1 PR6 website to link to your website, you should be indexed by Google in under 3 days. If you can get 1 PR7 website to link to you, then, in most cases, you will be in Google's index in under 24 hours!

Conclusion

So, there you have it. 2 SIMPLE ways to get indexed by Google extremely fast guaranteed... Now, when someone mentions in a forum or SEO Article, bragging about how they've gotten indexed by Google in under 24 hours... you can laugh to yourself and know that it's really not rocket science. That wraps up this "Guaranteed SEO in 24 hours" article.

Article Source: Search Engine Made Easy -- by Brad Callen